Jhini Chadariya

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Take a step towards supporting and acknowledging the handcraft and handloom industry in India. Handloom has always been a celebrated part of our culture, although the handloom artisans and weavers face all sorts of problems reaching the correct market for their craft. Jhini Chadariya is a Platform that supports handloom artisans and promotes the craft itself by experimenting with design and authentically produced material. We provide a direct source to reach the right customers and facilitate financial stability of the handloom weavers ensuring they stay encouraged to continue their creative cultural legacies. Technology has overpowered the ethnic fashion spaces as well in our country, but with Jhini Chadariya, we strive to make the handmade and handcrafted handlooms approachable in order to sustain the craft for future generations by creating a sufficient demand for them today.

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